Junebug and Darlin

Junebug and Darlin is a collaboration between best friends MaryLynne Smith, in Williamsburg, VA, and Zoe Frost, in Portland, OR. We are queer femmes creating accessible modern cross stitch kits. In 2013, we met peddling baked goods at a farmer’s market in Oakland, California.  In 2016, we started a business to provide our friends and fellow crafters with the inspiration and tools to create heirloom quality subversive crafts. 

We live on opposite coasts and take inspiration from our surroundings to bring the best of what the Pacific Northwest and Appalachia have to offer. Combining nature, queerness and good ol’ fuck the system attitudes makes our artistic endeavors what they are today. Our cross-stitch kits are 100% handmade and provide all of the supplies needed for you to create a finished cross-stitch from first stitch to frame. We want our products to be useful and instructive to you, and can guarantee a political agenda.

We created Junebug and Darlin as a way to encourage novice and veteran makers alike to learn how to cross stitch with ease. As makers, we found it challenging to find kits that matched our aesthetics and ideals for both heirloom quality design and queerly subversive narratives. We make kits and art that speak to who we are and what we want to see in the world, while providing all the necessary supplies and instructions. Our goal is to provide a platform for makers of all skill levels to create a piece of artwork that is as unique and subversive as they are. We try to enact change by supporting makers to take the needle in their own hands and stitch messages that are radical, subversive and empowering.

We are the makers and creators behind Junebug and Darlin, Zoe and MaryLynne.


Zoe Frost

Zoe is a queer femme currently living in Portland, Oregon, making it as an artist and graphic designer. Having spent all of her life in big cities of California she eagerly adventures through her new surroundings of pine trees, ferns and rivers. She believes that art should be useful, crafting should be for everyone and, above all, everything should have a queer agenda. Zoe has a knack for turning florals into cross stitch patterns and is always scheming up more ways to incorporate her drawings into needlework.

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MaryLynne Smith

Meanwhile, Ol' Em Elle may be found working on her shit in Virginia or enjoying the momentum of the road.  Daydreamer, doodler and flower child, MaryLynne’s a triple water sign who values small projects that make the most of few tools: emphasising accessibility.  A life of making and doing has helped her recognize the power of handicraft as validating and therapeutic, a unique tool for mental health.